Brainstorm Your Brand: Building a Strong Team

When you’re work­ing on cre­at­ing a suc­cess­ful busi­ness, hav­ing a strong brand iden­ti­ty is vital to attract­ing the right tal­ent and build­ing a strong team. This is espe­cial­ly cru­cial for solo or microbusi­ness own­ers because you don’t always have the deep pock­ets to com­pete with the big­ger cor­po­ra­tions when it comes to attract­ing the best and brightest.

As a solo busi­ness own­er you may be think­ing, I don’t even have a team. But, I’m guess­ing you don’t work alone 100% of the time. You may hire free­lancers, a VA, an accoun­tant, or a coach. Or even deal with JV part­ners or out­side ven­dors in your busi­ness. So, it’s just as impor­tant for you to be sure you’re attract­ing the right tal­ent to help you build your business.

A strong brand iden­ti­ty includes things like your brand’s vision, mis­sion, val­ues, and per­son­al­i­ty. It’s the image that you present to the world, and it’s what sets you apart from every­one else. Peo­ple are more like­ly to join a com­pa­ny that they respect and admire. By hav­ing a clear brand iden­ti­ty, you’re able to attract peo­ple to your com­pa­ny who share your same core val­ues, vision, and mission.

For exam­ple, if you’re a com­pa­ny that val­ues sus­tain­abil­i­ty and your brand iden­ti­ty reflects that you’ll attract tal­ent that cares about sus­tain­abil­i­ty and shares your same sense of pur­pose. See­ing your com­pa­ny as a good fit, they’ll be proud to join your team because they’ll under­stand exact­ly what it is you’re try­ing to accom­plish. This will give them a feel­ing of uni­ty, mak­ing it eas­i­er to align your efforts and ensure every­one is work­ing togeth­er towards the same goal.

A strong brand iden­ti­ty also cre­ates a cul­ture of col­lab­o­ra­tion and trust between team mem­bers. When every­one on your team embraces and believes in your com­pa­ny’s vision, mis­sion, and val­ues, they’ll be more invest­ed in its suc­cess. And, more will­ing to come togeth­er to achieve its goals.

Hav­ing every­one work­ing toward the same goal will also make it eas­i­er for you to main­tain a con­sis­tent mes­sage across all of your mar­ket­ing and com­mu­ni­ca­tions. This builds cred­i­bil­i­ty and that KLT fac­tor, mak­ing it eas­i­er for your tribe to rec­og­nize and trust your brand. And, more like­ly to pur­chase your prod­uct or services.

Your team often pro­vides the first impres­sion your tribe gets when engag­ing with your brand. Hav­ing the right tal­ent in place can lit­er­al­ly either help your busi­ness suc­ceed or lead to its fail­ure. As a solo or microbusi­ness own­er, you can now see how impor­tant it is to have a strong brand iden­ti­ty when you’re try­ing to build a suc­cess­ful busi­ness and attract the right talent.

Make sure you have a clear vision, mis­sion, val­ues, and mes­sage and that you’re con­sis­tent­ly com­mu­ni­cat­ing that to the world. By doing so, you’ll attract the right tal­ent and build a strong, uni­fied team that will help you build a suc­cess­ful busi­ness and achieve your goals.

If you feel you need some guid­ance with build­ing a strong brand iden­ti­ty and attract­ing the right tal­ent, reach out or send an email to teamtaylorberry@tayorberrydesigns.com we’d love to wel­come you to our tribe and help you use the pow­er of cre­ativ­i­ty to bring about trans­for­ma­tive change. 

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