12 Rules for Building a Standout Brand
Branding isn’t just a buzzword—it’s the heart of your business. It’s how people recognize you, trust you, and connect with what you stand for. But let’s be real: building a standout brand can feel like wandering through a maze of decisions, strategies, and…
Join the Conversation
In today’s fast-paced digital world, conversations about your brand and the topics it touches on are constantly happening across platforms. Your tribe—your ideal audience—is already talking. They’re sharing their thoughts on industry trends, their struggles, and their wins. The question is: Have you…
Carving Out a Brand
Embarking on the journey of carving out a brand for your solo or microbusiness is a thrilling ride, full of strategic twists and turns. Let’s plunge headfirst into a 25-step adventure to craft a brand that’s rock-solid! 11. Understand Your Brand’s Core Values:…
Let’s Tell a Story
Telling your brand’s story is less about shouting from the rooftops and more about creating connection. It’s about sharing a story your tribe wants to feel they’re a part of. Know Your Tribe To make this happen you have to know your tribe. Who are…
The Art of Engaging Your Audience: 6 Tips for Brand Success
Brand success doesn’t come from shouting your message from the rooftops. It comes from a vibrant exchange between you and your core audience/tribe-the folks who really get you. Brand success is all about coming together and co-creating something meaningful and purposeful that everyone…
The 4 Pillars of Branding
Successful brands start by defining the four pillars of branding—vision, mission, values, and purpose—because they’re the bedrock of everything you’re about to build. Dig deep and explore how these four pillars can shape your brand’s identity and success. Imagine them as the cornerstone of…
10 Steps to Building a Strong Brand
You want to start a business, but it’ll be just you or just you and a small team. Starting a solo or microbusiness can be overwhelming unless you have a plan. It’s imperative to know from the start how to make your business…
Brainstorm Your Brand: 7 Quick Tips for Creating a Legendary Brand Identity
Fear not, solo and microbusiness owners, for I am here to guide you on your journey to building a legendary brand identity! Just as a superhero has a unique costume and symbol that sets them apart from other superheroes, your brand should have…
Brainstorm Your Brand: Vision and Mission Statement
I can hear you asking, do I really have to create a vision and mission statement when It’s just me? The answer is yes if you want to build a thriving, sustainable business. When I first started back in 2008, I was advised…
Brainstorm Your Brand: Your Brand Culture
As a solo or microbusiness owner having a strong brand is essential to creating a unified company culture. But why would you need a unified company culture as a solo business owner? For the very same reasons that larger companies need one. A well-defined…
