Carving Out a Brand
Embarking on the journey of carving out a brand for your solo or microbusiness is a thrilling ride, full of strategic twists and turns. Let’s plunge headfirst into a 25-step adventure to craft a brand that’s rock-solid! 11. Understand Your Brand’s Core Values:…
What is Branding?
What is branding? Imagine your business as a living, breathing entity. Your brand is its essence, its soul. It’s how you say hello to the world. It’s about crafting a consistent and memorable experience that vibes with your core audience/tribe and sets you…
The 4 Pillars of Branding
Successful brands start by defining the four pillars of branding—vision, mission, values, and purpose—because they’re the bedrock of everything you’re about to build. Dig deep and explore how these four pillars can shape your brand’s identity and success. Imagine them as the cornerstone of…
Brainstorm Your Brand: Vision and Mission Statement
I can hear you asking, do I really have to create a vision and mission statement when It’s just me? The answer is yes if you want to build a thriving, sustainable business. When I first started back in 2008, I was advised…
Brainstorm Your Brand: Your Methods
When creating your brand you should consider how it will affect every aspect of your business. Not only will your brand serve as the face of your business and represent what it stands for, but it’ll also help you define your methods, establish…
