Let’s Tell a Story
Telling your brand’s story is less about shouting from the rooftops and more about creating connection. It’s about sharing a story your tribe wants to feel they’re a part of. Know Your Tribe To make this happen you have to know your tribe. Who are…
Brainstorm Your Brand: Your Message
As a solo or micro business owner, you may not have considered how important branding is to your business. A brand is more than just a logo. A brand is your business identity. It encompasses the Big Why of your business. The Who…
Brainstorm Your Brand: Discover Your Tribe
Discovering your target audience a.k.a. your tribe is a critical step to creating a successful brand. You have to be able to target the right people so you can create messaging and marketing that will resonate with them and convince them to seek…
